Yuqi Lin
YUQI LIN
Marketing Specialist  •  Data Analyst
📍 North Bonifacio Triangle, Taguig, Philippines  ·  Open to roles across Taiwan & the Philippines
✉ welber15318@gmail.com 📞 +886 937 455 743 💼 LinkedIn 🐙 GitHub

Performance-driven marketing and data analytics professional with cross-cultural experience in Taiwan and the Philippines, spanning advertising performance evaluation, KPI framework design, fraud-cluster forensics, and data warehouse modeling. Doubled advertising ROI, manages $8M+ in monthly ad spend, and recovered $50K+ monthly through financial reconciliation.

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About Me
Who I Am
Yuqi Lin

I'm a marketing and data analytics professional with cross-cultural experience across Taiwan and the Philippines. I specialize in end-to-end advertising operations, performance analytics, and data-driven strategy.

I excel at designing Tableau dashboards, conducting financial reconciliation, identifying cost-saving opportunities ($50K+ monthly), and collaborating across Risk, Marketing, and Operations teams to optimize spend and improve user retention. Skilled in SQL (MaxCompute), Python, and AI/ML modeling.

Impact at a Glance
Key Achievements
₱20.6M
Projected Monthly Savings
Pinpointed two promo rules driving 67% of organized arbitrage outflow — ≈ ₱247M annualized.
₱48M
Platform Loss Mapped
Built a tiered cluster-detection framework surfacing 1,692 fraud clusters across 50,547 player seats.
31
Collusion Rings Caught
Productionized a Texas Poker collusion detector covering ~840 players extracting ~₱7M / month.
Advertising ROI
Real-time monitoring & dynamic budget reallocation on $8M monthly ad spend doubled overall ROI.
$50K+
Monthly Cost Recovery
Identified vendor billing discrepancies through ad-spend / invoice reconciliation.
59
Fields — Player Data Warehouse
Shipped dws_player_profile_v0 — single source of truth across Risk, Marketing, and Operations.
60.5%
Campaign 7-Day ROI
FlipPay campaign delivered 60.5% 7-day ROI based on net betting increase; betting penetration hit 36% vs. 25% baseline.
Work History
Professional Experience
Market Data Analyst IGO Tech Philippines Oct 2025 – Present
  • Led organizational-arbitrage forensics: built a tiered cluster-detection framework that surfaced 1,692 fraud clusters across 50,547 player seats, exposing ₱48M of T30 platform loss; rule-fix recommendations projected to save ≈ ₱20.6M / month.
  • Discovered and productionized a Texas Poker collusion-ring detector (31 rings, ≈ 840 players, ≈ ₱7M / month extracted from honest players); methodology adopted into the standard P0 risk-tiering rules.
  • Designed and built dws_player_profile_v0, a 59-field T+1 player profile data warehouse table now used as the single source of truth across Risk, Marketing, and Operations.
  • Analyzed campaign performance, traffic structure, and conversion behavior across acquisition channels; designed attribution logic and partitioned ETL pipelines on MaxCompute.
  • Built automated Tableau dashboards and Python visualizations comparing performance across teams and media sources.
Advertising Operations Data Analyst IGO Tech Philippines May 2025 – Oct 2025
  • Designed advertising KPI frameworks standardized across user-acquisition teams to ensure consistent measurement.
  • Conducted user-value analysis to define cost thresholds and improve acquisition efficiency.
  • Monitored ~$8M monthly ad spending, reconciled agency invoices with finance, and identified vendor billing discrepancies yielding $50K+ in monthly savings.
  • Evaluated media performance and dynamically adjusted budget allocation, doubling overall advertising ROI through real-time monitoring.
  • Produced daily, weekly, and monthly performance reports; maintained core dashboards used for daily acquisition decisions.
Data Analyst International Games System Co., Ltd. (IGS) Taipei, Taiwan 2024 – May 2025
  • Built Tableau dashboards delivering actionable insights on player lifetime value (LTV), retention rates, and operational impact.
  • Developed an AI-based churn prediction model to identify at-risk users and enable proactive retention strategies.
  • Analyzed player behavior data to drive operational improvements and enhance retention metrics.
  • Collaborated closely with the operations team to implement data-driven strategic adjustments.
Selected Work
Projects

Portfolio — Forensics & Data Engineering

PROJECT 01 Organizational Arbitrage Detection — Cluster Forensics at Platform Scale
Role: Lead Data Analyst Period: Q1–Q2 2026 Stack: SQL (MaxCompute), Python, Tableau, graph-style cluster modeling
Problem

Marketing, Finance, and Risk suspected that a non-trivial share of promo spend and withdrawal volume was being captured by organized studios operating multiple synthetic accounts. There was no unified view of how these accounts linked together, no way to size the leak, and no actionable list the operations team could execute against.

Approach
  • Designed a tiered cluster-detection framework linking accounts via shared withdrawal channels, name hashes, and phone fingerprints, ranking each cluster by suspiciousness (P0 / P1 / P2).
  • Built an 11-category fraud-type classifier so each cluster routes to the right downstream team.
  • Joined cluster output to deposit, withdrawal, promo cost, and game-level betting data to compute per-cluster net P&L.
  • Produced multi-dimensional Top-30 actionable lists — each cluster a self-contained case file.
1,692
P0 clusters
50,547
Player seats
₱48M
T30 P&L exposed
11
Fraud categories
Impact
  • Two promo rules accounted for 67% of arbitrage outflow; rule-fix projected to save ≈ ₱20.6M / month (≈ ₱247M annualized).
  • Top-30 actionable list used by Risk to freeze withdrawals, by Marketing to rewrite promo rules, by Finance to recover ≈ ₱50K / month.
  • Mapped leak across 18 banking / e-wallet channels — first end-to-end view of organized activity.
PROJECT 02 Texas Poker Collusion Ring Detection — Anomaly to System
Role: Lead Data Analyst Period: Q2 2026 Stack: SQL, Python, RTP / GGR analytics, behavioral fingerprinting
Problem

During cluster review, one cluster of 53 accounts showed a withdraw-to-deposit ratio of 7.82× — three standard deviations beyond the population. The challenge: prove systematic fraud or rule it out, and if fraudulent, find every other ring like it.

Approach
  • Verified zero jackpot wins and 51-of-53 player win-rate — statistically impossible under fair play.
  • Discovered 99% of betting volume on a single PVP game (Texas Poker) with cluster-level RTP of 1.90.
  • Generalized the pattern: flag clusters where size ≥ 3, RTP ≥ 1.5, and poker concentration ≥ 80%.
  • Layered batch-registration fingerprints to harden detection against false positives.
31
Collusion rings
~840
Players implicated
₱7M
Monthly extraction
84%
Caught by P0 rule
Impact
  • Detection rule adopted into the standard tiering system by the Risk team.
  • Sized three distinct victim layers so leadership could prioritize remediation against business cost.
  • Recommended immediate actions and longer-term anti-collusion controls for PVP titles.
PROJECT 03 Player Profile Data Warehouse — Single Source of Truth
Role: Data Analyst / Data Modeler Period: Q1 2026 Stack: SQL (MaxCompute), dimensional modeling, T+1 batch ETL
Problem

Marketing, Risk, Operations, and Finance each maintained their own slice of player data, leading to inconsistent definitions of "active user," "deposit cohort," and "marketing ROI." Ad-hoc queries were slow and rarely agreed with each other.

Approach
  • Designed a 59-field player-profile snapshot table covering identity, lifecycle stage, deposits / withdrawals (lifetime + 1d / 7d / 30d), betting and GGR, channel and game preferences, and marketing-cost attribution.
  • Modeled marketing cost as five mutually exclusive categories (rebate, redpacket, mud-chip, free-spin, reward).
  • Computed unit-economics ratios (cost-to-deposit, cost-to-GGR) at the player level — surfacing money-losing cohorts Finance previously couldn't see.
  • Built daily INSERT-OVERWRITE partitioned ETL with explicit filtering of test accounts; documented all known data gaps.
59
Business fields
T+1
Daily snapshot
3
Consuming teams
5
Cost categories
Impact
  • Replaced redundant per-team aggregations with one authoritative daily table — upstream join for the fraud-cluster pipeline and churn-prediction model.
  • Cut analyst query time from minutes-against-raw-fact-tables to seconds-against-snapshot.

More Work — Marketing & Growth Analytics

📈

Doubled Ad ROI Through Real-Time Monitoring

Managed $8M monthly ad budget across multiple channels. Implemented real-time performance monitoring and dynamic budget reallocation, increasing advertising ROI by 100%.

TableauROI AnalysisBudget ManagementReal-time Monitoring
🤖

AI-Driven Churn Prediction Model

At IGS (Taiwan), developed an AI-based churn prediction model to identify at-risk users, enabling the operations team to proactively adjust strategies and improve retention rates.

AI/MLPythonChurn PredictionUser Retention
💾

Financial Reconciliation & Cost Optimization

Improved ad-spend reconciliation by identifying vendor billing discrepancies, resulting in $50K+ in monthly savings through systematic invoice vs. actual-spend analysis.

Financial AnalysisSQLProcess Improvement$50K+ Savings
📊

Tableau Dashboards for Gaming Analytics

Designed dashboards tracking player LTV, retention rates, and operational impact at IGS. Delivered actionable insights through interactive visualizations with drill-down capabilities.

TableauData VisualizationKPI MonitoringGaming Analytics
🎰

FlipPay Campaign: User Activation & ROI Analysis

Comprehensive analysis of FlipPay campaign effectiveness across login and purchase task types. Calculated 60.5% 7-day ROI with betting penetration rising from 25% to 36% on campaign day.

Campaign AnalyticsROI AnalysisSQLUser Activation

All impact figures are real. Account identifiers and proprietary thresholds have been anonymized. Detailed case files available on request under NDA.

Deep Dives
Case Studies

📈 Doubled Advertising ROI: Real-Time Performance Optimization

Company: IGO Tech, Philippines  |  Period: 2025 – Present
The Challenge

Ad ROI was stagnating with no real-time visibility into campaign performance across multiple channels. The company managed an $8M monthly advertising budget but lacked the insights to optimize spend allocation dynamically.

My Approach

Designed and implemented a real-time performance monitoring system tracking CPA, ROAS, and conversion rates across all advertising channels. Built Tableau dashboards providing instant visibility, enabling rapid optimization decisions.

Results
ROI Improvement
100% Increase Doubled ad ROI through optimization
Budget Managed
$8M / Month Optimized allocation across channels
Tools & Technologies
TableauSQLData AnalysisReal-time Monitoring

🤖 AI-Driven Churn Prediction: Proactive User Retention

Company: International Gaming System (IGS), Taiwan  |  Period: 2024 – 2025
The Challenge

The gaming platform was experiencing user churn with limited ability to identify at-risk users before they left. The operations team needed a data-driven approach to proactively intervene and improve retention rates.

My Approach

Developed an AI-based churn prediction model using user behavior data, engagement metrics, and spending patterns. The model identified at-risk users with high accuracy, enabling the operations team to implement targeted retention strategies before churn occurred.

Results
Prediction Accuracy
High Precision Model identified at-risk users effectively
Retention Impact
Improved Rates Proactive interventions prevented churn
Tools & Technologies
PythonMachine LearningData AnalysisPredictive Modeling

💾 Financial Optimization: $50K+ Monthly Savings

Company: IGO Tech, Philippines  |  Period: 2025 – Present
The Challenge

With an $8M monthly advertising budget, there was a critical need to ensure accurate vendor invoicing and identify billing discrepancies. Manual reconciliation processes were time-consuming and prone to errors.

My Approach

Implemented a comprehensive financial reconciliation process, comparing vendor invoices against actual spending and KPI metrics. Through detailed analysis, identified systematic billing discrepancies and overcharges across multiple vendors.

Results
Monthly Savings
$50K+ Recurring monthly cost recovery
Process Improvement
Streamlined More accurate vendor reconciliation
Tools & Technologies
Financial AnalysisSQLData ReconciliationProcess Optimization

📊 Tableau Dashboards for Gaming Analytics

Company: International Gaming System (IGS), Taiwan  |  Period: 2024 – 2025
The Challenge

The gaming platform needed a unified view of critical metrics including LTV, retention rates, and the impact of operational activities. Stakeholders needed real-time access to actionable insights without SQL knowledge.

My Approach

Designed and built multiple Tableau dashboards with interactive filters and drill-down capabilities. Dashboards tracked LTV trends, retention cohorts, and the performance impact of operational initiatives.

Results
Dashboards Created
Multiple Interactive visualizations for all stakeholders
Impact
Decision Speed Faster data-driven decision making
Tools & Technologies
TableauData VisualizationSQLKPI Tracking

🎰 FlipPay Campaign: User Activation & ROI Optimization

Company: IGO  |  Period: Feb 2024  |  Campaign Type: User Activation Driver
The Challenge

The platform launched a FlipPay task campaign to drive user activation and engagement. The challenge was to validate campaign effectiveness, measure ROI across different task types (login vs. purchase), and understand the structural impact on user participation and purchase behavior.

My Approach

Conducted a comprehensive campaign effectiveness analysis, comparing user participation across login and purchase tasks, analyzing purchase penetration rates, and calculating ROI by task type. Examined the relationship between reward intensity and participant numbers.

Results
Betting Penetration Rate
36% on campaign day (vs. 25% baseline)
7-Day ROI
60.5% based on net betting increase of 5,873M
Campaign Positioning
User Expansion Activation-driven, not high-value conversion
Key Insight
Positive Correlation Between reward strength and participation
Key Findings
Tools & Technologies
SQLData AnalysisROI CalculationCampaign Analytics
Capabilities
Core Skills
Data & Analytics
SQL (MaxCompute)Advanced
PythonAdvanced
TableauAdvanced
AI / ML ModelingIntermediate
Partitioned T+1 ETLAdvanced
Marketing & Growth
Ad ROI AnalysisAdvanced
User AcquisitionAdvanced
Attribution ModelingAdvanced
KPI Framework DesignAdvanced
Budget OptimizationAdvanced
Risk & Investigation
Fraud-Cluster Forensics Collusion / Ring Detection RTP & GGR Analytics AML Signal Design Rule-Based Risk Tiering
Soft Skills
Cross-cultural Collaboration Stakeholder Communication Critical Thinking Project Management Team Leadership
Mandarin Chinese — Native / Fluent English — Professional Working Proficiency
Academic Background
Education
Master of Science, Civil Engineering
National Taiwan University
2022 – 2024
Bachelor of Science, Civil Engineering
National Taiwan University of Science and Technology
2018 – 2022
Places I've Explored
Contact
Let's Work Together

Let's Connect

Open to new opportunities in marketing analytics, growth analytics, and data-driven strategy roles. Feel free to reach out!